Australians are drinking less than they once did, and the trend is consistent across the latest studies. A BUPA Pulse Check survey found that one in three Australians is now cutting back on alcohol , while the Australian Institute of Health and Welfare reports that monthly drinking among young people has fallen from 34% in 2019 to 29% in 2023.
So what’s driving this cultural shift? And how do we make sense of it?
This article looks at the factors behind these changing habits, particularly the growing focus on health and wellbeing, and explores what Australians are choosing to enjoy instead.
Why are Aussies drinking less alcohol?
So what is behind this shift in attitudes and behaviour towards alcohol? The simple reason is that we are a lot more concerned about our health and wellbeing today. This is partially down to the fact that we are more educated about the value of living an active lifestyle, following a balanced diet - and drinking less alcohol. Research conducted by analysts IBISWorld identified that Australians are increasingly concerned about the implications of drinking excessively, ‘...obesity and other health complications’ - a trend their research found has emerged over the last five years. The shift is also evident in sales of non-alcoholic drinks, which are the fastest-growing sector in the adults drinks market. These trends are consistent with research conducted in the UK and USA, where growth in low and alcohol-free beverages are predicted to triple the growth recorded over the next five years. In Ireland - a nation not unfairly associated with a good ‘craic’, about a quarter of Irish adults have given up alcohol, in a country renowned for its pubs and drinking culture.
Why Are Alcohol Consumption Trends Changing in Australia?
So what’s driving this shift in alcoholic beverage trends? A major factor is our growing focus on health and wellbeing. Australians are more informed about the benefits of an active lifestyle, a balanced diet, and, increasingly, drinking less alcohol.
But health isn't the only reason. A range of social, cultural and economic influences is also contributing to the decline in alcohol consumption:
- Greater awareness of mental health and how alcohol affects sleep, mood and anxiety
- A rise in mindful drinking and “sober curiosity” movements
- Religion favouring abstinence
- Shifts in social culture, with more people choosing alcohol-free occasions
- Increasing cost of living and reduced discretionary spending
- Younger generations delaying or drinking less than their parents did
- Workplace wellness programs encouraging healthier lifestyle choices
- Better availability and quality of non-alcoholic drinks, especially premium alcohol-removed options
Overall, Australians are drinking less for a mix of health, cultural and economic reasons. The trend is reflected in the global sales of non-alcoholic drinks , with the no and low alcohol markets now undergoing exceptional growth. Indeed, even in France, a country known for its deep cultural connection to wine and spirits, 25% of 18 to 24-year-olds say they never touch a drop. Sacre bleu!
Read more about why the non-drinking trend is growing .
Looking to make the transition to a low or alcohol-free lifestyle? You can shop all our varietals online, or check availability at your local stockist.
Selected products are also available in the beverage aisle at these retailers:
What Non-Alcoholic Beverages Are Aussies Switching to?
The consumer drinking habits shift is spreading across various categories. According to an ANZ Food for Thought report , non-alcoholic wine, spirits and beer are set to become local favourites. ANZ cites that:
- Non-alcoholic wine domestic sales increased by 15 per cent in 2023
- Zero alcohol beer sales are projected to almost double by 2028
As Trends in Alcohol Change – Now’s the Time to Discover Edenvale
So, what non-alcoholic drinks take your fancy? If it’s wine, we’ve got plenty of suggestions!
Choosing Edenvale is simply about enjoying the taste of a well-made wine without the alcohol. Each varietal is crafted using traditional winemaking techniques before the alcohol is gently removed, so the natural flavour, aroma and character remain. It means you can pour a glass that feels familiar, pairs beautifully with food and suits moments where you want something flavourful and considered.
People who want to abstain from alcohol reach for Edenvale because it offers an easy, reliable alternative that still feels like wine. Whether you're cutting back, taking a break or just exploring non-alcoholic options, it’s a way to enjoy a classic wine experience in a way that fits your lifestyle.
Even better, there’s a variety for every taste and moment. If you’re inspired by the changing alcohol trends in Australia, buy online or discover us in person at one of the many Australia-wide Edenvale stockists .
FAQs Relating to Alcohol Consumption Trends in Australia
Why are Australians drinking less alcohol?
Many Australians are choosing to drink less due to a stronger focus on health, wellbeing and balance in everyday life. Rising costs of living, changing social habits and the popularity of mindful drinking movements are also contributing to the trend.
What are the most popular non-alcoholic drink options in Australia?
Non-alcoholic wine, beer and spirits are among the fastest-growing choices, supported by better quality, wider availability and interest from people wanting the taste and ritual of a drink without the alcohol.
Is non-alcoholic wine becoming more popular?
Yes, absolutely. Non-alcoholic wine has seen steady growth in Australia and internationally as people look for alcohol-free alternatives that still offer flavour, aroma and a familiar wine experience.
What can I drink instead of alcohol?
Alcohol-removed wines, zero-alcohol beers and non-alcoholic spirits are popular choices. Many people enjoy them because they offer the taste and occasion of a drink without the effects of alcohol.
